Tourism is facing up to the climate emergency, which means the promotion of travel products and services must change too. We are delighted to be welcoming Charlie Thompson, Director of Commercial Reach and Influence at the Cambridge University Institute for Sustainability Leadership for a session on the role sustainable marketing can play in driving positive change in the travel industry. Joining us once again to host the conversation is Mirjam Peternek McCartney, founder and CEO of Lemongrass Marketing, this session will help us to rewire the way marketing is practiced and realign its purpose for a more sustainable future.
In this hour-long session, we will be exploring the role that marketing currently plays in the economy and in society, the difference between sustainable marketing and marketing sustainability, and an introduction to the four themes of marketing impact. It will also cover how marketing drives consumption and why ‘leisure’ - including tourism - is one of the five areas of high-impact consumption. There will be an opportunity for live Q&A at the end of the session.
Free to The Conscious Travel Foundation members, we will also be opening up the session to the wider industry in return for a £10 donation to The Conscious Travel Foundation’s Charitable Fund. If you have partners, peers or contacts that you think might be interested in joining the session, please share the following booking link: