Combining his passion for story-telling with a love of data, founder of Equator AI, Edmund Morris, will share the trends shaping the future of travel and tourism and what they mean for the travel experience in the years ahead. He'll look at why the Mona Lisa was voted the most disappointing attraction in the world, explain the queues in the Death Zone on Everest, and why Booking.com had to shut down its sustainability program after just one year. Using marketing data and best practices from other industries, he'll explore what travel companies can achieve by making their customers feel like heroes and why he's optimistic about the future of the travel industry. Edmund will also introduce Equator AI, a platform that provides a quick, easy and affordable way of measuring how your trips impact people and the planet.
About Equator
Equator generates personalised insights to help you understand what you're doing right to protect people and the planet, and what you can do better. These insights span different areas of impact, like reducing emissions, overtourism, heritage, conservation and more. All you need to get started is a link to your tour or an itinerary description, and Equator will take care of the rest.
About Edmund:
Edmund Morris is the founder of Equator, an AI company that's building the fastest, the most versatile, the most accessible ESG platform that not-so-much-money-can-buy. Believing that sustainability should be for the masses, not just the massive. Inspired by his hero Dr. Hans Rosling, he's always loved telling stories with data. He's spent over a decade advising multi-lateral organizations, USAID, Fortune 500 companies and small businesses.
He is a regular keynote speaker at world travel summits, as the Keynote Speaker at WeTravel in September 2024. Previously, he's spoken at major travel and tourism events in the US, Jordan, Japan, Switzerland, Argentina and Thailand. His work has been featured in Forbes and Travel Weekly. Prior to founding Equator, Edmund spent over a decade working in the global nonprofit space as an economic development expert and market systems specialist, designing and leading programs aimed at poverty alleviation and economic growth.