Hosted by Julie Cheetham, COO of Travalyst and TCTF mentor, this session is designed to equip you with the tools and insights you need to create compelling, trustworthy, and transparent impact reports. Whether you’re new to impact reporting or looking to refine your existing approach, Julie will offer practical guidance, real-world examples, and actionable takeaways to help you master the art of reporting your impact.
Effective impact reporting goes beyond numbers—it’s about sharing a clear, engaging story of positive change. In this session, Julie will guide you through:
What is Meaningful Reporting?
Learn how to move past surface-level data to present meaningful, actionable insights that resonate with readers.
Dos and Don’ts of Impact Reporting
Avoid common pitfalls and follow best practices to ensure your reports are both credible and impactful.
Including a Theory of Change
Understand how to incorporate a theory of change into your report, outlining your goals and how your actions contribute to achieving them.
Green Claims: What You Need to Know
Key considerations for making responsible and verifiable green claims, ensuring alignment with industry standards and consumer trust.
Examples of ‘gold-standard’ Impact Reports
Explore case studies and real-world examples of excellent impact reports that effectively communicate sustainability efforts.
Sharing Your Report: Engaging Consumers & Stakeholders
Learn strategies for distributing your impact report in ways that capture attention, foster trust, and drive deeper engagement with your audience.