In response to Meta's recent policy changes, including the removal of third-party fact-checking and the relaxation of hate speech rules on Facebook and Instagram (which was discussed in depth on our community WhatsApp group), The Conscious Travel Foundation is hosting a roundtable discussion to explore how impact-driven travel businesses can navigate and effectively market themselves in this evolving social media environment.

Hosted by Portia Hart, the session will feature insights from industry experts:

• Juliet Kinsman, writer, journalist and impact influencer

• Abigail Best, Managing Director of Lemongrass Marketing

• The team from SEO Travel

• Valerie Merut from Cerita, a social media specialist and part of the TCTF team

The session will delve into strategies for maintaining brand integrity, engaging authentically with audiences, and effectively communicating impact-driven narratives amidst the shifting dynamics of social media platforms.

We hope this informal, round table discussion will be useful for any travel business aiming to amplify their impact stories and thrive in today's complex digital landscape.