Sustainability is a mess of buzzwords, reports and certificates. It's why three in four travelers claim they're overwhelmed by it. In this workshop on impact branding, we'll explain why sustainability-as-usual isn't selling and why it's time to ditch the ESG jargon and the pie charts. If your sustainability investments aren't resonating with your customers, or having an impact on your bottom line, then this workshop is for you.

Founder of Equator and TCTF mentor Edmund Morris will share how anchoring your brand around one impact creates stories people invest in. And why those stories will create greater connections with your markets, set you apart from the competition, and limit your exposure to greenwashing.