Join Portia Hart in conversation with some of our inspiring members to explore some of the varied and innovative business models in the travel industry that prioritise purpose over profit. During this small-group discussion, our members will share some of the different approaches they have taken to redefine what success means to them, from donating 100% of their profits and developing a pioneering responsible tourism fee, to rethinking the traditional tour operator commission structure. 

Whether you’re a travel designer, marketeer, property or DMC, we’d love to invite as many members as possible to join this conversation and discover, or share, how making purpose-driven changes to your existing model can exist in tandem with building a thriving and profitable travel business.

Alongside Portia — who is particularly passionate about this topic — our members contributing to this discussion are:

Tom McLoughlin, SEO Travel, UK

Tom will be sharing how and why they donate 100% of their profits to charities they work with.

Debbie Mission, The Coconut Traveler, Hawaii

Debbie will be discussing her pioneering responsible tourism fee, and how that could be replicated.

Rebecca Cook, Niarra Travel, UK

Rebecca will be sharing more on Niarra’s unique commission structure and how this allows them to send more revenue to the communities they work with.