Conscious Questions: A Guide To What To Ask And Why When Seeking Sustainability In Travel
WHAT ARE CONSCIOUS QUESTIONS?
Conscious Questions was created by The Conscious Travel Foundation in collaboration with our members and Juliet Kinsman from BOUTECO. It is easy-to-follow guide for professionals in the travel industry, covering the essential questions we should be asking about impact—and be prepared to answer. Designed for use at trade shows, supplier meetings and on fam trips, this guide encourages a shift in focus from the traditional emphasis on room rates and facilities to purpose and impact. By embedding these questions into your everyday discussions, you’ll align your value chain with your values and foster meaningful collaborations with suppliers who are equally committed to sustainability. The guide is structured into seven key impact categories, designed to help you assess in a comprehensive and actionable way.
WHY SHOULD YOU ASK THESE QUESTIONS?
By starting these conversations, you open the door to more meaningful partnerships with suppliers who share your commitment to sustainability and impact. Whether you’re assessing new suppliers, refining your sustainability policies or navigating how to communicate these policies with your clients, these questions will help you find out the information you want to know. And when that information isn’t readily available, we hope they’ll spark interesting conversations and knowledge sharing that helps drive change in a collaborative way. The more we ask, the more we learn—and the better equipped we are to make an impact.
A LIVING, EVOLVING RESOURCE
As we continue to learn and grow, Conscious Questions remain a living document, continuously updated to reflect insights from our community and conversations with experts. We welcome your input—if you have experiences, feedback, or additional questions to share, let’s keep the conversation going.
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