2024 Impact Report Highlights
What began during a global crisis has grown into a thriving, purposeful movement—uniting 100+ members from 26 countries and 10 sectors across the travel industry. As we step into our sixth year at The Conscious Travel Foundation, our 2024 Impact Report tells a story not just of progress, but of possibility.
Together, we've shown that travel can be a mechanism for regeneration, empowerment, and climate resilience. Here’s a look at what we achieved in 2024—and where we’re heading next.
Key Achievements
£77,622 raised at our second annual fundraising auction at The Lanesborough
31 grassroots projects supported in 19 countries
4 long-term Community Impact Fund grantees now receiving multi-year support
Winner of PURE Change Makers Award alongside co-founders Joro Experiences
40 members certified Carbon Literate through ecollective
New collaborative Climate Fund launched in partnership with Pinwheel
11 online-learning and thought leadership sessions
Connecting Good People
Community is our cornerstone. In 2024, we grew through inclusive industry events, purposeful partnerships, and deeper digital and in-person connection.
HIGHLIGHTS
Hosted 8 Meet the Member sessions to spark meaningful peer exchange
Welcomed inspiring mentors including Sophie Morgan and Edmund Morris
Launched a tiered membership model, making membership more equitable for diverse business sizes
Brought together 80+ guests for our flagship fundraising auction at The Lanesborough
WHAT’S NEXT?
Grow to 120+ members in 2025
Launch member profiles and digital bios via an enhanced portal
Host more face-to-face meetups and events in London and around global trade shows
Celebrate impact across our network with proactive industry award nominations
Learning Together
Knowledge is empowerment. Our 2024 learning programme balanced deep insight with hands-on tools for action—bridging climate education, inclusive tourism, ethical storytelling and more.
HIGHLIGHTS
Delivered 5 Carbon Literacy courses certifying 40+ participants
Co-created the Conscious Questions sustainability guide with BOUTECO (320+ downloads)
Piloted a collaborative Climate Fund—committing £31,160 to climate projects
Curated a main stage session at PURE, bringing grassroots philanthropic projects into the spotlight to share their experience
WHAT’S NEXT?
Enable over 50% of members to be Carbon Literate by end of 2025
Expand our Climate Fund pilot, onboarding agent & tour operator members
Expand on member-led roundtables and reusable training resources
Elevate our member voices through a monthly newsletter and storytelling series
Philanthropy
Rooted in trust, our philanthropy programme supports community-led initiatives connected to tourism. Our programme allows members in-destination to identify and support projects in their community, and nominate them for a Community Impact Fund grant that includes funding and membership.
HIGHLIGHTS
Committed £48,000 to two new grantees:
Fundación Green Apple, Colombia – set to become Cartagena’s first glass recycling hub
Makingtrax Foundation, New Zealand – revolutionising adaptive cycling in New Zealand's South Island
Supported year two of funding for Phaplu Mountain Bike Club, Nepal and Sama Sama, Brazil
Supported 31 grassroots projects through our Member Directed Giving scheme
WHAT’S NEXT?
Refine our grant criteria for clarity and inclusivity
Launch ‘Power a Project’ to give visibility to all finalists
Support two new grantees in 2025, completing our six-project goal
Return to The Lanesborough in November for Auction with 100 guests
Looking Ahead
This year’s report is both a reflection and a call to action. It reminds us that meaningful change doesn’t happen in isolation—but through connection, learning, and shared purpose.
As we look ahead to the rest of 2025, we remain driven by a clear purpose: to help shape a tourism industry that is more accountable, more inclusive, and more aligned with the needs of people and planet. To every member, mentor, partner and friend who has contributed your time, ideas, and energy—thank you.