Penny Rafferty
Penny is a leading light when it comes to creating tourism strategies that prioritise the planet and its people. Penny has shaped Australia’s luxury experiential travel sector while fostering sustainability practices across the industry.
She is the Executive Chair of Luxury Lodges of Australia, leading the organisation since it formed in 2009. She also served as a Sustainability Advisor for Tourism Australia 2020-2024 helping shape their approach.
Penny’s expertise spans environmental stewardship, community engagement, and responsible travel. From hosting panel discussions to sharing thought-leadership and research, Penny helps members better understand how to embed sustainability in every aspect of their business, from operations to guest experiences.