Design Hotels
GERMANY
Design Hotels is a collection of over 300 independently owned properties across more than 60 countries. Each hotel is selected for its architectural character, connection to place, and locally rooted approach to hospitality. Their sustainability framework, Conscious Collaborations, offers guidance to member hotels on how to improve environmental and social impact. This includes ten Conscious Hotel Principles, aligned with ESG criteria and the UN Sustainable Development Goals, covering areas such as sourcing, community engagement and governance. Design Hotels also spotlights those going further through its "Conscious Eye On" series, featuring members like Inhabit Hotels in London and FREIgeist in Germany, which integrate low-impact operations with community-focused programming. Rather than applying a fixed formula, Design Hotels supports its members to pursue sustainability in ways that make sense locally, recognising that responsibility in hospitality begins with context, not convention.