Bringing You Impact Data That Makes Sense
IN PARTNERSHIP WITH
Running an impact-driven travel business means making smart decisions fast. You need data that makes sense, stories that resonate, and the confidence to move ahead of industry shifts. That's why we've partnered with Equator and Foundation mentor Edmund Morris — to give our members access to the insights, tools, and expertise that help you build a more resilient, future-ready business. This is about bringing you practical support that makes a real difference.
Meet Edmund
Edmund Morris is a former speechwriter turned data storyteller who founded Equator on the belief that sustainability should be for the masses, not just the massive. He spent over a decade as an economic development expert in the global nonprofit space, designing programmes focused on poverty alleviation and economic growth. A regular keynote speaker at major travel events worldwide, Edmund's work has been featured in Forbes and Travel Weekly. As a trusted Foundation mentor, he's now bringing his expertise directly to our member community.
“Equator provides the companies doing the most good with the resources they need to outcompete those doing the most harm. Our partnership with The Conscious Travel Foundation allows us to reach the companies most dedicated to making a positive impact, and gives us the opportunity to learn and deliver the insights that they need most.”
— Edmund Morris
Member Benefits
As a Conscious Travel Foundation member, your entire organisation receives:
Free access to Equator's paid Substack, Outlier. Usually behind a paywall, now free for everyone on your team. No extra subscriptions. No hassle.
Join online workshop with Edmund – a practical deep dive into data, trends, and tools. With topics shaped entirely by what you want to explore.
One in-person workshop event in London.
Quarterly office hours. Open 'Ask Me Anything' sessions where you can bring real challenges around tech, measurement, storytelling, AI, or anything else keeping you up at night. Book your 15-minute slot with Edmund on a first-come, first-served basis and work through it together.
About Equator
Equator helps independent travel brands cut through complexity and build businesses ready for what's next. They specialise in analysing economic shifts and traveller behaviour to help companies move early and stand out to their ideal customers. Their work spans strategic thinking and hands-on delivery: from defining market positioning and turning impact into competitive advantage, to building internal systems that reshape how teams understand, measure, and act on what matters. Equator is also the team behind Outlier, an insights platform on Substack and YouTube where the travel industry goes to understand what's changing before it shows up in the numbers.
Want to Work with Equator?
As a Conscious Travel Foundation member, your entire organisation receives:
Free access to Equator's paid Substack, Outlier. Usually behind a paywall, now free for everyone on your team. No extra subscriptions. No hassle.
Join online workshop with Edmund – a practical deep dive into data, trends, and tools. With topics shaped entirely by what you want to explore.
One in-person workshop event in London.